Cool

Focus is cool.
Learning is cool.
Happy customers are cool.
Doing your best is cool.
Taking responsibility is cool.
Startups are cool.
“Playing startup” is not cool.
Thinking big is cool.
Testing small is cool.
Trying new things is cool.
Curiosity is cool.
Sharing openly is cool.
Integrity is cool.
Being smart with our money is cool.
Continuous improvement is cool.
Challenges are cool.
Leaving it better than you found it is cool.
Understanding the problem is cool.
Validating ideas is cool.
Following the crowd is not cool.
Clarity is cool.
Authenticity is cool.
Giving it your all is cool.
Taking care of yourself is cool.
Winning isn’t cool—it’s what happens when you do cool things.

— Inspired by the Amazon.love memo